If you own a business then you want it to grow and thrive. Smart people know that marketing a business is the best way to help grow it and get the word out about it. Without good marketing, you just sit there and hope someone will take notice and stop by. This is true whether you have a physical business, or if you are online. Marketing is the lifeblood of thriving businesses, both large and small. Below are some suggestions of using marketing to your advantage, with several different business examples.
Tailor your marketing toward the group you are trying to reach. For example if you breed full bred dogs and have a bulldog puppy for sale, then you need to target dog lovers. So you would market to veterinarians, you would market to pet stores, and to places where pet owners frequent. If you sell western shirts and cowboy boots, you would want to market to the groups that love country music and rodeos. Target your marketing to the areas where your clientele will see. If you sell sports equipment, you want to market to that group, baseball bats at ballparks and bowling shirts at bowling alleys. Tailor the marketing to the group you want to reach.
Good marketing goes beyond advertising. You market your business in the way you present it. Is it comfortable for your customers? If they have an issue, is it easy for them to approach you about it? For example if you have an online business, you can offer top-notch customer support in the way of help desk software. This is marketing that goes beyond reeling them in for a sale, this is taking care of them so they will return and refer others to you. Even if you sell items like an electric meat grinder and kitchen appliance, offer more than just the products and you market yourself to being one of their favorite places to do business.
Marketing works better if you offer more than just a product or service. Say, for example, you sell baby items. Offer personalized gifts for new moms, extend the service to not only include the gift, but also make the gift special. Items like baby bedding sets, diaper bags, and even baby clothes are easy to personalize. This shows you are willing to go the extra mile to make a customer happy. This is especially so if you offer these types of services free. Look at it as a marketing scheme helps to swallow the extra funds to do such things. You will likely have more business as a result, and therefore the bottom line will be greater than if you offered nothing extra.